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Standard Market Research Formulas
Overview This reference document defines the key performance metrics used in project reporting at MAXimum Research. It is intended for use by Sales, Project Directors (PDs), and Phone Operations staff. Metrics are organized by data collection channel: Phone a...
Manual - Checking Tables - Best Practices
Before sending a data tables "book" to a client, it must be checked against the topline and the questionnaire to confirm accuracy. This process uses three documents in combination: The Questionnaire — the final hardcopy survey, showing all questions, answer...
TroubleShooting - Fixing (Rebuilding) Active Project Fone Files
Overview Over the course of a project's life, the fone file can develop errors that affect dialing performance or sample integrity. Common causes include: Error records that need to be corrected before dialing can resume normally. Fresh numbers not being ...